NikeLive | Glendale hero image
Nike Live is the result of a singular vision: to design the most locally‑relevant experience out there leveraging digital with personal service. Cathy Sparks, VP/GM of Global Nike Direct Stores & Service
NikeLive | Glendale slideshow image
NikeLive | Glendale slideshow image
NikeLive | Glendale slideshow image
NikeLive | Glendale slideshow image
NikeLive | Glendale slideshow image
NikeLive | Glendale slideshow image
NikeLive | Glendale slideshow image
NikeLive | Glendale

NikeLive | Glendale

Collaborations with Nike challenges us to quickly replicate physical brand experiences, while simultaneously incorporating a site-specific design sensitivity.

The NikeLive concept of retail is a platform for exploration, experimentation and exhibition, designed with adaptable spaces to provide frameworks for narrative. The stores are fully supported by technology and are rich with engaging materials and palettes. Over the years, TVA has been a steadfast partner to Nike’s internal teams as they continue to push the boundaries of retail design. The most recent prototype is called NikeLive, with the first locations in Long Beach and Glendale. The importance of storytelling, which is such a critical component of thoughtful retail design, is integral to TVA’s work. We know and love working on challenging design problems and we pride ourselves on our ability to research, synthesize information, ask the right questions, and come up with solutions for our clients. We are fortunate to have a long and productive history working with Nike Retail Design and we are proud of the many successes we have shared.

 

Client
Nike, Inc.
Location
Glendale, California
Size
5,772 sq ft
Sustainability
LEED Certified
Pam Saftler Erin Brouillette Joel Cota