A platform for exploration, experimentation and exhibition, Nike’s direct-to-consumer stores catalyze a connection to the community, build local relationships, and encourage sport and activity through data-driven curation.

Having completed stores in over two dozen locations, TVA has been a steadfast partner to Nike’s internal teams as they design and roll-out retail environments across America. TVA has facilitated projects in all types of settings, from ground-up flagship stores to interior tenant remodels. Always inspired by Nike’s amazing story-telling capabilities, we have developed custom glazing and curtain wall details, engaged with historic resources boards, detailed fixtures that evoke stadium bleacher stands, and designed art installations that extend 60-feet into the air, doing our part to communicate and provide an experience. Part of the challenge of retail design is the need to act quickly, to anticipate potential roadblocks before they can delay an opening, and respecting the brand direction at every level.