Nike | Boston
A remodel of the existing three-story Niketown store, this project is located along Boston’s famous Newbury Street in the thriving Back Bay district. Façade modifications required extensive reviews and approval by the Back Bay Design Commission, as this is a very high-profile area. The project primarily involved a complete reworking of the interior floor plates and structure to convert atrium space to increased sales floor area while still maintaining an open and inviting experience for the customer. The store’s interior components are tailored to reflect the local sports market and, of course, the global Nike brand. The project achieved a LEED Gold rating from the USGBC.