Rogue Regional Medical Center

TVA Architects, beginning in 2009, has worked collaboratively with the management team of Asante Health System to prepare a framework, vision, and a brand statement for all future improvements to the health system’s physical facilities, beginning with the Rogue Regional Medical Center in Medford.

The team’s effort focused not just on facility utilization and building analysis, but also on the types of spaces that would reinforce Asante’s patient-centered care
approach, on developing a brand-language specific to this client, and on creating a sense of place that is uniquely Southern Oregon. These efforts have resulted in the planning and execution of over two dozen projects, from remodels of office and training spaces to a state-of-the-art NICU, updated operating rooms, and a ground-up physician’s building, currently under construction.